FocusGear Sees Success with NewsWatch Campaign
FocusGear is a fitness-centric company that produces products that aim to inspire and facilitate a healthy and active lifestyle. Their premier product is the Ultimate Gym Bag 2.0. This top-of-the-line gym bag is what regular gym goers need when they complain of not enough compartments and a flimsy design. This answer to their prayers sports an impressive 10 compartments allowing you to fit all your equipment and gear, keeping them well organized in the process. It even sports a water-resistant pocket. The product is great but even a great product needs proper advertising. FocusGear hired DC-based NewsWatch to take care of that. The way NewsWatch works is they create a promotional video that highlights the product. This is, in essence, their videography division. They then air that video as part of their monthly paid content program on AMC and ION. This is where it goes from “I’ve got a promotional video” to “I’ve got major exposure.” FocusGear sa...
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